Reporters on AI, unfiltered: the pressures and demands, and how to break through

A virtual media panel hosted by FINN Partners

AI is changing journalism from the inside out, from how stories get sourced, verified, and even found. It's also changing what reporters expect from the comms professionals pitching them. We brought together three veteran journalists, Sarah Needleman of Business Insider, Peter Coy, a contributor to NYT DealBook and The Wall Street Journal, and Gary McWilliams, formerly Reuters' Houston Bureau Chief, for a candid, unscripted conversation about what's really happening on their end of the inbox.

This isn't another "AI and the future of media" retrospective. We dug into the tensions keeping CCOs and media relations professionals up at night: what gets a pitch filtered out (and what breaks through), how reporters' work gets read, credited, and valued, what still reads as authentic once "AI voice" becomes easy to spot, and what "news coverage" even means as AI systems summarize content before readers click through.

Access the virtual panel on demand and get real insights into journalists work flows in the age of AI.