Communicating data centre sustainability in an AI-driven world

AI is driving change across the data centre industry, while also drawing scrutiny over energy use, emissions and sustainability. At the same time, customers, regulators and investors demand greater transparency, credible messaging and proof of real progress.

This whitepaper explores how communications leaders can cut through the noise, navigate greenwashing risks and build authentic narratives that resonate with diverse audiences. 

With insights into regulatory trends, innovations and actionable PR strategies, it offers practical direction for data centre providers aiming to lead the sustainability conversation while capitalising on AI-driven growth.

Inside, you’ll learn:

• How to avoid greenwashing by using credible data, clear targets and authentic storytelling
  
• How to turn AI’s technical and regulatory challenges into simple, audience-focused messages
• How to lead the sustainability debate with a five-pronged PR strategy covering thought leadership, media engagement, crisis readiness and clear messaging