Download From Liquid to Lifestyle

In an era where brand loyalty is built through experiences, Solomon Group, FINN Partners, and Tales of the Cocktail Foundation have released a new white paper examining how physical spaces are redefining the way consumers connect with spirits brands and bartenders.

Key Themes

• The bartender as experience designer: Exploring how bartenders are shaping both the drink and the environment, curating the emotional and sensory arc of each encounter.
• Spaces as strategy: How brands are using architecture, design, and ritual to create deeper meaning and loyalty.
• New measures of impact: Rethinking ROI to include dwell time, sentiment, and shared experience — not just sales volume.