---
title: [Webinar] Get found in AI answers
description: Gain insights into the education media ecosystem and learn how to build strong media relationships for effective product and service coverage.
image: https://go.finnpartners.com/hubfs/Ad%20B%20(1).png
---

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# \[Webinar\] Get found in AI answers

More school and district buyers are turning to tools like ChatGPT, Claude and Gemini to research vendors before they ever visit a website. In this session, FINN Partners' Jeremy Cesarec, Greg Swan and Andrea Delafield break down how generative engine optimization (GEO) is changing B2E marketing.

What's covered:

- How PR impacts where and when your brand shows up in AI search
- A live GEO audit of an education brand
- How FINN is helping clients turn GEO insights into effective marketing strategy

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