[Webinar] Get found in AI answers

More school and district buyers are turning to tools like ChatGPT, Claude and Gemini to research vendors before they ever visit a website. In this session, FINN Partners' Jeremy Cesarec, Greg Swan and Andrea Delafield break down how generative engine optimization (GEO) is changing B2E marketing.

What's covered:

• How PR impacts where and when your brand shows up in AI search
• A live GEO audit of an education brand
• How FINN is helping clients turn GEO insights into effective marketing strategy